Zero to Brand in 48 Hours

"Zero to Brand in 48 hours" is a webinar focused on giving entrepreneurs the tools they need to be successful when launching a new business.

This session is powered by Peter Corbett of iStrategyLabs, and custom created to provide LaunchBox09 applicants with crucial insights prior to the application process.

LaunchBox Digital is an early stage investment firm located in Washington, D.C., is focused on helping entrepreneurs get through those challenging early days by bringing capital, advice, and practical guidance to help early stage businesses succeed.

As a part of this commitment, we want to help you get smarter faster - and our webinar "Zero to Brand in 48 hours" will help you do the following:

1) Easily express the problem your product/service addresses.

2) Identify your target audience and target sectors and how they like to be communicated with.

3) Develop a brand personality for your startup that will drive all communications as well as inform feature/user experience decisions.

4) Define your value proposition and drive it home with a unique selling proposition - anchored with a brand promise and reasons to believe this promise.

5) Write a brand story that represents the long form explanation of why your startup exists and how it came to be (you'll tell this story a 1000 times).

6) Nail down a tagline, choose a color palette, select your typographic direction and create a brand identity.

 

Please RSVP above and a link to the GoToMeeting presentation will be email to you prior to the event.

Wednesday, February 18, 2009 from 12:00 PM - 1:00 PM (ET)

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Virtual
Washington, DC 20005

Other Maps:

Yahoo | Mapquest | Microsoft

Peter Corbett

Peter comes to iStrategyLabs with a breadth of knowledge and experience perfectly suited for his role, which focuses on moving clients' businesses forward. Peter’s true passion is working with clients to engage consumers using interactive tactics and fusing these methods with an integrated approach.

From web site creation to online media campaigns, mobile marketing, social media, and experiential marketing, Peter has the experience and understanding to help marketers wrap their minds and business models around the interactive space.

Peter has a degree from Emory University’s Goizueta Business School with a focus on operations, management and entrepreneurship. He is also a board member of the Goizueta Business School and Greater DC Cares.

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